How to Break Into the Sports Business:
The Insider Playbook

How to Break Into the Sports Business:
The Insider Playbook

From a 30-Year Exec at the NBA League Office, NIKE, NASCAR, & NBA Team Front Office

From a 30-Year Exec at the NBA League Office, NIKE, NASCAR, & NBA Team Front Office

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“(SportOne Founder) Zane is a gifted and experienced sports executive who has the connections and insight to successfully lead the next generation into the sports industry”

Erik Greupner, CEO, San Diego Padres

"Zane has tremendous experience across the sports industry that provides him with a unique perspective for those seeking a path into sports."

Peter O'Reilly, Executive Vice President, NFL

"Zane's extensive experience in sports and his ability to mentor professionals make him an invaluable asset for anyone looking to break into the sports industry."

Jimmy Spencer, Senior Vice President, LeBron James' Springhill Co.

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Founder Zane Stoddard Featured In

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Guide

The Exclusive, Insider Guide
To Land a Job (or Internship) in Sports 

The 200 best and most accessible companies in sports your
competitors aren’t pursuing, and how to get a foot in the door.

The 200 best and most accessible companies in sports your
competitors aren’t pursuing, and how to get a foot in the door.

The 200 best and most accessible companies in sports your
competitors aren’t pursuing, and how to get a foot in the door.

Learn more

Resources

SportOne Tools
To Break Into Sports

Exclusive sports career strategy workshops and resources 

VIP customized
1-on-1 sports career strategy coaching with Zane Stoddard 

Institutional speaking & partnerships

Bio

SportOne Founder Zane Stoddard

SportOne Founder Zane Stoddard


One of the most experienced leaders in the sports industry, SportOne Founder Zane Stoddard has spent 30 years at the NBA league office, NIKE, NASCAR and an NBA team front office, leading both the NBA and NASCAR’s Los Angeles offices for 2 decades.

He’s been featured in dozens of major media publications, from USA Today, Los Angeles Times, Atlanta Journal-Constitution, Sporting News and Sports Illustrated, to NBC, FOX Sports and ESPN. 

A sought-after speaker, Zane has spoken at dozens of major business conferences and universities, including, USC, Texas A&M, UCLA, Arizona State, West Virginia University, University of Arizona, San Diego State and Grand Canyon University. 

He sits on/has sat on several Boards, including for the University of Arizona’s Eller College of Management Executive Education Program and the Nickelodeon Kids Choice Sports Awards. 
One of the most experienced leaders in the sports industry, SportOne Founder Zane Stoddard has spent 30 years at the NBA league office, NIKE, NASCAR and an NBA team front office, leading both the NBA and NASCAR’s Los Angeles offices for 2 decades.

He’s been featured in dozens of major media publications, from USA Today, Los Angeles Times, Atlanta Journal-Constitution, Sporting News and Sports Illustrated, to NBC, FOX Sports and ESPN. 

A sought-after speaker, Zane has spoken at dozens of major business conferences and universities, including, USC, Texas A&M, UCLA, Arizona State, West Virginia University, University of Arizona, San Diego State and Grand Canyon University. 

He sits on/has sat on several Boards, including for the University of Arizona’s Eller College of Management Executive Education Program and the Nickelodeon Kids Choice Sports Awards. 
One of the most experienced leaders in the sports industry, SportOne Founder Zane Stoddard has spent 30 years at the NBA league office, NIKE, NASCAR and an NBA team front office, leading both the NBA and NASCAR’s Los Angeles offices for 2 decades.

He’s been featured in dozens of major media publications, from USA Today, Los Angeles Times, Atlanta Journal-Constitution, Sporting News and Sports Illustrated, to NBC, FOX Sports and ESPN. 

A sought-after speaker, Zane has spoken at dozens of major business conferences and universities, including, USC, Texas A&M, UCLA, Arizona State, West Virginia University, University of Arizona, San Diego State and Grand Canyon University. 

He sits on/has sat on several Boards, including for the University of Arizona’s Eller College of Management Executive Education Program and the Nickelodeon Kids Choice Sports Awards. 

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